REXONA x TIKTOK CAMPAIGN
Berlin
Rexona x TikTok: #HeatOfTheMoment Football Campaign
We supported COPA90 with the Rexona x TikTok collaboration, which brought the brand into the heart of football culture, particularly during the high-pressure moments that make football so thrilling. Partnering with UEFA, the #HeatOfTheMoment campaign tapped into intense game situations—like penalty shootouts—to inspire confidence and encourage fans to move more. By leveraging TikTok trends, the campaign generated buzz across European markets, amplifying Rexona’s presence and connecting with both creators and fans in an exciting and authentic way.
