As part of the campaign "Spotify Wrapped", we worked with a typical Berlin Späti to create a unique activation: The Spotify Super Späti.
Fans of all genres were invited to the Super Späti, where some of the top artists of the 2023 Spotify Wrapped were curating the Store experience, giving out merchandise and taking photos. Artists included Ski Aggu, Domiziana, and Esther Graf. Wrapped-style merch branded with the Wrapped and Spotify logos were also available in the Späti for all those who had one of the artists in their Top 5 Wrapped 2023.
Over the two days the Super Späti was opened, more than 1,000 visitors came and enjoyed good tunes and their favorite artists. In addition to DJs, who got people moving on the small dance floor and the Mini Disco during Späti's opening hours, there was also a photo booth, a barista as well as fresh popcorn.
